The Better Brain Bag

Website Design & Branding

The Better Brain Bag is an exercise in designing an off-screen interaction with on-screen branding. I created the branding and an accompanying narrative animation for a product that does not and can not exist; a fashion bag that can hold your mental illnesses and symptoms. This piece highlights the interplay of capitalism, the wellness industry, and hustle culture.

Process

Line drawing of hands forming a circle with an eye inside, with a shaded area on the eye's iris, set against a beige background.
A digital illustration of green hands holding a yellow eye on a beige background.